Stand design for Provital, producer of active principles for cosmetic purposes at Incosmetics fair in Paris.
The stand presented the company’s new corporate image under the claim “Natural Efficacy”.The intention was to transmit the aseptic image of pharmaceutical laboratories but in a cosy environment with natural references.
The stand’s layout was articulated around a long desk and it was organized in four different zones. The customer service placed in the counter, the bar where the customers can sat down on a stool, the public meeting area in the longitudinal upholstered bench with hidden lighting and the private meeting room with sofas behind the algae curtain.
Picture by Gogortza & Llorella
Picture by Gogortza & Llorella
Picture by Gogortza & Llorella